Burberry Kisses explores the universal theme of love through the kiss—one of the most iconic and personal symbols of human emotion. The cross-platform experience invites users to capture their actual kiss with a webcam or mobile device, customize it with a Burberry Kisses lip color, then send it to a loved one anywhere in the world. Each kiss travels through a Burberry-inspired, WebGL journey, passing familiar landmarks, skylines, and streets. The journey ends with a real-time visualization of love letters being sent throughout the world.